Twitter-Microsoft Bing Deal Confirmed, but so Is Facebook-Bing
Posted by John on October 22nd, 2009
Twitter-Microsoft Bing Deal Confirmed, but so Is Facebook-Bing (Guess Who Else Is Coming to Dinner?)
by Kara Swisher – Posted on October 21, 2009 at 8:41 AM PT
In a stunning one-two punch, Microsoft will announce separate nonexclusive deals today with both Facebook and Twitter to integrate their real-time feeds of status updates into the Bing search service.
According to sources, Microsoft (MSFT) digital head Qi Lu will announce the deal onstage in a few hours at the Web 2.0 Summit.
BoomTown reported earlier today that the Microsoft data-mining deal with Twitter was poised to be announced.
But the addition of Facebook raises the stakes considerably because it has the largest pool of status updates, despite all the hype around Twitter. Facebook has previously stated that it has 40 million updates a day, on average, from its 300 million-plus audience.
Twitter has been talking to Google (GOOG) about a similar arrangement, and, according to sources, so has Facebook.
But the deal is a definite blow to the dominant search engine, since–for the first time–data will be available on Bing that are not available on Google.
Neither of the services is expected to be up and running for weeks, if not months. But there is the possibility of a demo today by Qi Lu of what it will look like.
What’s interesting about the deals, which have been in the works for several weeks, is that they will be very different.
Much of what is posted on Twitter is public by design, while Facebook users prefer the closed nature of the service to disperse a wide variety of personal information only to their friends, and they want to control it.
Thus, sources said, not all Facebook updates will be included in the real-time feed to be searched by Bing, but only those its users choose to make available to the wider public. Facebook will apparently provide users with a number of new tools to do so.
BoomTown first reported several weeks ago that Twitter was in advanced talks with both the search rivals about such a real-time search arrangement.
When asked about the talks onstage at Web 2.0 yesterday, Twitter CEO Evan Williams turned coy, according to numerous reports, joking “Whose deals?”
(for the rest of the article, head to http://kara.allthingsd.com/20091021/exclusive-guess-who-else-is-coming-to-dinner-twitter-microsoft-bing-deal-confirmed-but-so-is-facebook-bing/ )
