new energy to feed the power-hungry IT world?
Posted by John on September 11th, 2009
I’d really be interested to see them do this. I’m all for companies voluntarily seeking to reduce, reuse, recycle.
When it becomes cheaper to do so, everyone will use cleaner power – surely a win all around.
http://www.wired.com/epicenter/2009/09/google-solar-power-mirror/
Excerpt below; for full article please click link above.
Google Plans New Mirror For Cheaper Solar Power
- By Poornima Gupta
- September 11, 2009 |
- 9:14 am |
- Categories: Enterprise, Finance, Investing, Startups
SAN FRANCISCO (Reuters) — Google is disappointed with the lack of breakthrough investment ideas in the green technology sector but the company is working to develop its own new mirror technology that could reduce the cost of building solar thermal plants by a quarter or more.
“We’ve been looking at very unusual materials for the mirrors both for the reflective surface as well as the substrate that the mirror is mounted on,” the company’s green energy czar Bill Weihl told Reuters Global Climate and Alternative Energy Summit in San Francisco on Wednesday.
Google in late 2007 said it would invest in companies and do research of its own to produce affordable renewable energy within a few years.
The company’s engineers have been focused on solar thermal technology, in which the sun’s energy is used to heat up a substance that produces steam to turn a turbine. Mirrors focus the sun’s rays on the heated substance.
